Research
Ask better questions.
Design surveys that minimise bias in Qualtrics or Google Forms, and plan and run user interviews with AI assistance.
Campus AI · For BA Psychology & Sociology
Psychology + AI + Behavioural Analytics. Put psychology to work in product and UX.
Rooman's Psychology + AI + Behavioural Analytics is a 35-hour, 7-week online course for Psychology, Sociology and Behavioural Science students. You learn AI-assisted survey design, user interviews, consumer behaviour analytics and behavioural data ethics, then run a small user research study in a capstone and earn the Rooman Campus AI Certificate.
35 hours9 modulesWeekly live cohortCapstone project
What you'll be able to do
Take your psychology training into product work.
Psychology training fits UX research, consumer insights, behavioural design, people analytics and AI ethics work. This course connects it to the AI-assisted research workflows used in product, marketing and people analytics, from survey design to user interviews and behavioural data.
Analyse
Turn behaviour into insight.
Segment behavioural data, read heatmaps and session recordings, and analyse results with SPSS, JASP and AI assistants.
Ethics
Know where the line is.
Handle consent properly, recognise dark patterns, and tell a fair nudge from manipulation.
Skills covered
- Psychology + AI: the career landscape
- AI in HR psychology
- Consumer behaviour analytics
- Emotional intelligence in AI contexts
- AI-driven survey design
- User interview techniques
- Behaviour analysis tools
- Ethics in behavioural data
Who it's for
Built for psychology and social science students.
The course is for Psychology, Sociology and Behavioural Science students who want to apply their training in product, UX, consumer research and people analytics. It suits psychology students who want product careers, future HR and people analytics professionals, and students aiming for AI ethics and responsible AI work.
Who takes this course
- Psychology students heading for product roles
- Sociology students
- Behavioural Science students
- Future HR and people analytics professionals
- Aspiring AI ethics professionals
Entry requirements.
- A current BA or MA student, or a recent graduate
- An active interest in a research, product or people analytics career
- Completion of AI for ALL
New to AI? Start with AI for ALL, Rooman's 20-hour, 9-module foundation course. Not sure which course fits? Take the 10-minute career assessment.
35 hours · 9 modules
A curriculum built around real user research.
The modules move from career paths to surveys, interviews and behavioural data, and end with a study you run yourself.
01Psychology + AI: the career landscape3 hrs
Where psychology training fits: UX research, consumer insight, AI ethics, people analytics and behavioural design.
Topics covered
- UX research and consumer insight roles
- People analytics and behavioural design
- AI ethics and responsible AI work
- Where your psychology training fits
You produce: a map of roles that fit your psychology training.
02AI in HR psychology4 hrs
How AI is used in hiring assessments, employee engagement and sentiment analytics.
Topics covered
- How AI is used in hiring assessments, and its limits
- Measuring employee engagement
- Sentiment analytics on employee feedback
You produce: a sentiment analysis of sample employee feedback.
03Consumer behaviour analytics5 hrs
Behavioural data, segmentation and AI-assisted insight generation.
Topics covered
- Types of behavioural data and where they come from
- Segmenting customers by behaviour
- Generating insights with AI, then checking them against the data
You produce: a customer segmentation with insights.
04Emotional intelligence in AI contexts3 hrs
How to design AI products that respect human emotion.
Topics covered
- How people respond emotionally to AI products
- Designing AI products that respect human emotion
- Tone, trust and frustration in AI interfaces
You produce: a design review of an AI product.
05AI-driven survey design4 hrs
Question design, reducing bias, and analysing survey results with AI.
Topics covered
- Writing clear survey questions that minimise bias
- Reducing bias in sampling and question order
- Building surveys in Qualtrics or Google Forms
- Analysing survey results with AI, SPSS or JASP
You produce: a tested survey and analysis plan.
06User interview techniques4 hrs
Conduct user interviews and analyse them with AI assistance.
Topics covered
- Planning an interview guide
- Running user interviews without leading the participant
- Finding themes in interview transcripts with AI
You produce: an interview guide and coded themes.
07Behaviour analysis tools4 hrs
Heatmaps, session recordings and behavioural analytics platforms.
Topics covered
- Reading heatmaps: where users click and scroll
- Watching session recordings to see where users get stuck
- What behavioural analytics platforms track, and how to read them
You produce: a behaviour analysis of a website or app.
08Ethics in behavioural data3 hrs
Consent, dark patterns, and the line between nudges and manipulation.
Topics covered
- Informed consent in user research
- Recognising dark patterns
- Nudges versus manipulation: where the line is
You produce: an ethics checklist for behavioural research.
09Capstone5 hrs
Design and run a small user research study on a real product.
Topics covered
- Choosing a real product to study
- Running a survey and five user interviews
- Analysing the data with AI assistance
- Presenting your findings in an insights deck
You produce: your capstone insights deck.
Tools covered
The tools you'll work with.
Every tool is used hands-on in cohort labs. Python is covered at an introductory level only.
| Tool group | Tools | What you use them for |
|---|---|---|
| AI assistants | ChatGPT, Claude, NotebookLM | Draft questions, analyse interview transcripts and summarise findings |
| Surveys | Qualtrics, Google Forms | Build and distribute surveys |
| Statistics | SPSS, JASP | Analyse survey and behavioural data |
| Programming | Python (introduction) | Take a first look at analysing data in code |
| UX research | UX research tools | Plan studies and review how people use a product |
Capstone
A real product. Real users.
Design and run a small user research study on a real product: a survey and five user interviews. Analyse the results with AI assistance, then deliver an insights deck.
Along the way you complete hands-on lab exercises in every module.
Your capstone portfolio.
- A tested, bias-checked survey
- An interview guide and coded interview themes
- A customer segmentation with insights
- An ethics checklist for behavioural research
- Your capstone: a user research study and insights deck
Your credential
Rooman Campus AI Certificate.
A skill certificate with a completion record. It is not a degree. It records the course you completed and the capstone you built.
Your capstone portfolio shows what you can do with AI, which is what employers, clients and interviewers ask to see.
What's included
Everything you need to finish.
- Certified industry-expert trainers
- Weekly live cohort sessions online
- AI-powered LMS with 1-year access
- Hands-on lab exercises and a capstone project
- Résumé, LinkedIn and portfolio workshop
- Help with internship matching
Before you enrol
Questions psychology students ask.
Can't find your answer? Call 080 6945 1000 or WhatsApp us.
Who is this course for?
The course is for Psychology, Sociology and Behavioural Science students who want to apply their training in product, UX, consumer research and people analytics. It suits psychology students who want product careers, future HR and people analytics professionals, and students aiming for AI ethics and responsible AI work.
Which AI course should a psychology student take?
Start with AI for ALL, Rooman's 20-hour foundation course. Then take Psychology + AI + Behavioural Analytics (35 hours) if you want to use your degree in product, UX or consumer research. The Humanities Foundation is optional.
Is this for college students only?
Mostly, yes. Recent graduates and career-switchers are welcome too.
What do I need before I start?
AI for ALL, Rooman's 20-hour foundation course, is the only course you must complete first. You can take the Humanities Foundation beforehand if you want a wider base, but it is not required.
Is this a clinical psychology or counselling course?
No. It applies psychology to product, UX, consumer research and people analytics work. It does not train you for clinical practice, counselling or therapy.
Do I need to know coding?
No coding background is required. Python is covered only at an introductory level, alongside survey tools, SPSS or JASP, and AI assistants.
How much time does it take?
35 hours over 7 weeks, combining self-paced lessons with one live cohort session each week.
Is it online or classroom?
It is taught online, with self-paced lessons and a weekly live cohort session, so it fits around college or work. Ask a counsellor about classroom batches.
Will I get hands-on with real tools?
Yes. Every tool listed on this page is used hands-on in cohort labs.
What is the capstone?
Design and run a small user research study on a real product: a survey and five user interviews. Analyse the results with AI assistance, then deliver an insights deck.
What can I do after this course?
You can add a cross-stream course such as AI for Internship Readiness or AI for College Placement. Once you are working in HR or people analytics, AI for HR & Recruiting is one of Rooman's Apply AI courses for working professionals.
Is this course AICTE or UGC approved?
It is a skill course from Rooman, not a UGC-approved degree. You receive the Rooman Campus AI Certificate and a completion record.
Will my college recognise this?
Rooman's partner colleges may count it as a skill credit. Check with your college's placement officer.
Does the course include placement support?
Yes: a résumé and LinkedIn workshop, and help with internship matching. It is not one of Rooman's job-guaranteed programmes.
Which certificate will I receive?
The Rooman Campus AI Certificate, with a record of the course you completed.
How do I find out fees and batch dates?
Talk to a Rooman counsellor on 080 6945 1000 or WhatsApp +91 97390 86029. They will share current fees, payment options and upcoming batch dates.
Can my college run this course for a whole batch?
Yes. Colleges can bring Campus AI courses to their students through Rooman's university partnerships. Placement or training officers can call 080 6945 1000.
Related courses.
All Humanities courses
50 hrs10 modulesHumanities FoundationThe AI foundation for humanities students, and the base for every Humanities specialisation.
25 hrs8 modulesAI for NGO & Social Sector ProfessionalsAI for NGOs and development-sector work.
25 hrs8 modulesAI for Internship ReadinessBe a productive contributor from day one of your first internship.For collegesBring Campus AI to your college?Placement and training officers can run this course for a whole batch through Rooman's university partnerships.Talk to usNext step
Start with a conversation.
Tell us your course and year, and a counsellor will call you with batch dates, fees and payment options.
- Call: 080 6945 1000
- WhatsApp: +91 97390 86029
- Email: hello@rooman.com
Course details reviewed on 25 September 2026.