Produce
Make more, and make it well.
Script, caption and repurpose content with ChatGPT and Claude, edit Reels and Shorts in CapCut or Premiere, and produce voiceovers and podcasts with ElevenLabs.
Campus AI · For BA students and creators
Digital Content & Influencer Economy. The craft and business of a creator career.
Rooman's Digital Content & Influencer Economy is a 45-hour, 9-week online course for BA students who want creator, influencer, brand-content or media careers. You learn platform strategy, AI content and video production, AI voice tools, audience analytics and brand-deal management, then launch a real creator channel in a capstone and earn the Rooman Campus AI Certificate.
45 hours10 modulesWeekly live cohortCapstone project
What you'll be able to do
Treat content as a craft and a business.
India's creator economy is now a real industry, with full-time YouTubers, Instagram creators, podcasters and newsletter writers. What separates professional creators from hobbyists is AI-supported production, audience analytics, brand-deal management and craft for each platform. This course teaches all four, whether you want to be a creator or work with creators at agencies and brands.
Grow
Read your audience data.
Choose a niche and content pillars, then use YouTube Studio and Meta Business to see which metrics matter and what to do next.
Business
Run the business side.
Price and manage brand deals, handle contracts and disclosure rules, and monetise through digital products, courses, affiliate links and paid newsletters.
Skills covered
- Creator economy India 2026
- Platform-specific strategy
- AI content production at scale
- AI video creation and editing
- AI voice tools
- Personal branding strategy
- Audience analytics and growth
- Brand deal management
Who it's for
Built for creators and the people who work with them.
The course is for BA students who want creator, influencer, brand-content or media careers. It suits aspiring creators and influencers, BA students who already create content as a hobby, Mass Communication and Journalism students, and future agency talent managers who will work with creators at brands and agencies.
Who takes this course
- Aspiring creators and influencers
- BA students with a creator hobby
- Mass Comm and Journalism students
- Future agency talent managers
- Brand-content aspirants
Entry requirements.
- A current BA or MA student, or a recent graduate
- An active interest in a creator or media career
- Completion of AI for ALL
New to AI? Start with AI for ALL, Rooman's 20-hour, 9-module foundation course. Not sure which course fits? Take the 10-minute career assessment.
45 hours · 10 modules
A curriculum built around your own channel.
The modules move from strategy to production, growth and brand deals, and every one feeds the channel you launch in the capstone.
01Creator economy India 20263 hrs
How the Indian creator economy works: where the money is and what brands pay creators for.
Topics covered
- How the creator economy in India works
- The ways creators earn: ads, brand deals, affiliate links and products
- What brands pay creators for
- Creator, agency and brand-side career paths
You produce: a map of creator career paths and income streams.
02Platform-specific strategy5 hrs
What works on YouTube, Instagram, X and LinkedIn, and how to choose where to start.
Topics covered
- YouTube: long-form video, Shorts and search
- Instagram: Reels, carousels and Stories
- X and LinkedIn: text-led formats and professional audiences
- Choosing the platform to focus on first
You produce: a platform plan for your channel.
03AI content production at scale6 hrs
Scripts, captions, hooks, summaries and repurposing with ChatGPT and Claude.
Topics covered
- Scripting videos and podcasts with ChatGPT and Claude
- Writing hooks and captions for each platform
- Summaries and show notes
- Repurposing one piece of content into several formats
You produce: a content calendar with scripts and captions.
04AI video creation and editing7 hrs
Edit Reels and Shorts in CapCut or Premiere using their AI features.
Topics covered
- Editing in CapCut and Premiere with AI features
- Auto-captions, cuts and templates
- Producing Reels and Shorts at scale
- A repeatable editing workflow for your channel
You produce: a batch of edited Reels or Shorts.
05AI voice tools3 hrs
Voiceovers and podcast production with ElevenLabs, and the ethics of voice cloning.
Topics covered
- Voiceovers with ElevenLabs
- Voice cloning: consent and ethics
- Podcast production from recording to publishing
You produce: a produced podcast episode or voiceover.
06Personal branding strategy4 hrs
Niche, voice, content pillars and the trust that keeps an audience.
Topics covered
- Choosing your niche
- Finding your voice and content pillars
- Building audience trust over time
You produce: a personal brand strategy.
07Audience analytics and growth5 hrs
Which metrics matter, how to read them and what to do with them.
Topics covered
- The metrics that matter in YouTube Studio and Meta Business
- Reading reach, retention and engagement
- Turning analytics into your next content decisions
You produce: an analytics review of your own content.
08Brand deal management4 hrs
Pricing, contracts, deliverables and FTC and ASCI disclosure rules.
Topics covered
- Pricing a brand deal
- Contracts and deliverables
- Disclosure rules from ASCI and the FTC
- Managing deals and deadlines in Notion
You produce: a brand-deal proposal and contract checklist.
09Monetisation beyond ad revenue3 hrs
Digital products, courses, affiliate links and paid newsletters.
Topics covered
- Digital products and courses
- Affiliate marketing
- Paid newsletters
- Choosing the income streams that fit your niche
You produce: a monetisation plan for your channel.
10Capstone5 hrs
Launch a real channel and run it for eight weeks with AI-supported content.
Topics covered
- Launching your channel on YouTube, Instagram, a podcast or a newsletter
- Eight weeks of AI-supported content
- Documenting your audience-growth metrics
- Reviewing what worked
You produce: your live channel and growth report.
Tools covered
The tools you'll work with.
Every tool is used hands-on in cohort labs, on content for your own channel.
| Tool group | Tools | What you use them for |
|---|---|---|
| AI assistants | ChatGPT, Claude | Script, caption, summarise and repurpose content |
| Images and design | Midjourney, Canva | Create thumbnails, visuals and post designs |
| Video | CapCut, Premiere | Edit Reels, Shorts and long-form video with AI features |
| Voice and audio | ElevenLabs | Produce voiceovers and podcast audio |
| Analytics | YouTube Studio, Meta Business | Read audience metrics and track growth |
| Planning | Notion | Plan content calendars and manage brand deals |
Capstone
Your channel. Your metrics.
Launch a real creator channel on YouTube, Instagram, a podcast or a newsletter and run it with eight weeks of AI-supported content. Document your audience-growth metrics as you go.
Along the way you complete hands-on lab exercises in every module.
Your capstone portfolio.
- A platform plan and content calendar
- Scripts, captions and repurposed posts
- Edited Reels or Shorts
- A brand-deal proposal with a disclosure checklist
- Your capstone: a live channel with eight weeks of documented metrics
Your credential
Rooman Campus AI Certificate.
A skill certificate with a completion record. It is not a degree. It records the course you completed and the capstone you built.
Your capstone portfolio shows what you can do with AI, which is what employers, clients and interviewers ask to see.
What's included
Everything you need to finish.
- Certified industry-expert trainers
- Weekly live cohort sessions online
- AI-powered LMS with 1-year access
- Hands-on lab exercises and a capstone project
- Résumé, LinkedIn and portfolio workshop
- Help with internship matching
Before you enrol
Questions future creators ask.
Can't find your answer? Call 080 6945 1000 or WhatsApp us.
Who is this course for?
The course is for BA students who want creator, influencer, brand-content or media careers. It suits aspiring creators and influencers, BA students who already create content as a hobby, Mass Communication and Journalism students, and future agency talent managers who will work with creators at brands and agencies.
Is this for college students only?
Mostly, yes. Recent graduates and career-switchers are welcome too.
What do I need before I start?
AI for ALL, Rooman's 20-hour foundation course, is the only course you must complete first. You can take the Humanities Foundation beforehand if you want a wider base, but it is not required.
Do I need an existing channel or following?
No. In the capstone you launch a real creator channel and run it for eight weeks. BA students who already create content as a hobby are welcome too.
Is this only for people who want to be influencers?
No. It is also for students who want to work with creators at agencies and brands, such as future talent managers.
Does the course promise followers or brand deals?
No. You learn production, analytics and brand-deal management, and you document your own channel's metrics. How your channel grows depends on your content.
How much time does it take?
45 hours over 9 weeks, combining self-paced lessons with one live cohort session each week.
Is it online or classroom?
It is taught online, with self-paced lessons and a weekly live cohort session, so it fits around college or work. Ask a counsellor about classroom batches.
Will I get hands-on with real tools?
Yes. Every tool listed on this page is used hands-on in cohort labs.
What is the capstone?
Launch a real creator channel on YouTube, Instagram, a podcast or a newsletter and run it with eight weeks of AI-supported content. Document your audience-growth metrics as you go.
What can I do after this course?
You can go on to AI-Assisted Journalism & Media. If you plan to freelance, look at Startup & Freelancing with AI.
Is this course AICTE or UGC approved?
It is a skill course from Rooman, not a UGC-approved degree. You receive the Rooman Campus AI Certificate and a completion record.
Will my college recognise this?
Rooman's partner colleges may count it as a skill credit. Check with your college's placement officer.
Does the course include placement support?
Yes: a résumé and LinkedIn workshop, and help with internship matching. It is not one of Rooman's job-guaranteed programmes.
Which certificate will I receive?
The Rooman Campus AI Certificate, with a record of the course you completed.
How do I find out fees and batch dates?
Talk to a Rooman counsellor on 080 6945 1000 or WhatsApp +91 97390 86029. They will share current fees, payment options and upcoming batch dates.
Can my college run this course for a whole batch?
Yes. Colleges can bring Campus AI courses to their students through Rooman's university partnerships. Placement or training officers can call 080 6945 1000.
Related courses.
All Humanities courses
40 hrs10 modulesAI-Assisted Journalism & MediaResearch, verify and publish faster as an AI-fluent journalist.
30 hrs8 modulesStartup & Freelancing with AIEarn through freelancing or a startup, alongside or instead of placement.
50 hrs10 modulesHumanities FoundationThe AI foundation for humanities students, and the base for every Humanities specialisation.For collegesBring Campus AI to your college?Placement and training officers can run this course for a whole batch through Rooman's university partnerships.Talk to usNext step
Start with a conversation.
Tell us your course and year, and a counsellor will call you with batch dates, fees and payment options.
- Call: 080 6945 1000
- WhatsApp: +91 97390 86029
- Email: hello@rooman.com
Course details reviewed on 25 September 2026.