Rooman
Campus AI · For BBA & B.Com students

Digital Marketing & AI Content Creation. Plan, create and run campaigns with AI.

Rooman's Digital Marketing & AI Content Creation is a 40-hour, 8-week online course for BBA, commerce and entrepreneurship students aiming for marketing and content roles. You learn AI content generation, social media, Canva AI, SEO, performance marketing and AI video, then build a 30-day campaign in a capstone and earn the Rooman Campus AI Certificate.

Apply for the next cohortView all 9 modules
40 hours9 modulesWeekly live cohortCapstone project

What you'll be able to do

Learn marketing with AI built in.

AI now plays a part in content production, ad creative, audience segmentation and performance analytics. This course gives you hands-on practice with AI tools for each of those jobs, with marketing roles at SaaS companies, e-commerce businesses and agencies in mind.

01

Create

Produce content at scale.

Write blogs, social posts, emails and video scripts with AI that stay on-brand, and design visuals and shorts in Canva AI.

02

Reach

Plan for each platform.

Build platform-specific strategies for LinkedIn, Instagram, X and YouTube, and use keyword research and on-page SEO.

03

Perform

Run and measure paid campaigns.

Set up and optimise Meta Ads and Google Ads with AI-assisted bidding, and track results with Google Analytics.

Skills covered

  • The modern marketing stack
  • AI content generation for marketing
  • Social media marketing fundamentals
  • Canva AI for visual content
  • SEO and AI-assisted content
  • Performance marketing basics
  • Video creation with AI
  • Branding and positioning

Who it's for

Built for future marketers and creators.

The course is for BBA, commerce and entrepreneurship students aiming for marketing or content roles: future marketing executives, BBA marketing-track students, future content creators and entrepreneurship-track students. Recent graduates are welcome too. You can join after the Commerce Foundation or straight after AI for ALL.

Who takes this course

  • Future marketing executives
  • BBA marketing-track students
  • Future content creators
  • Entrepreneurship-track students

Entry requirements.

  • A current BBA or commerce student, or a recent graduate
  • An interest in a marketing or content career
  • Completion of AI for ALL

New to AI? Start with AI for ALL, Rooman's 20-hour, 9-module foundation course. Not sure which course fits? Take the 10-minute career assessment.

40 hours · 9 modules

A curriculum built around a full marketing campaign.

9 modules cover each part of the marketing stack in turn, then bring them together in a 30-day campaign.

01The modern marketing stack3 hrs

Where AI fits across content, ads, CRM and analytics.

Topics covered

  • The marketing stack: content, ads, CRM and analytics
  • Where AI fits in each layer
  • How the tools connect in a single campaign

You produce: a map of a modern marketing stack.

02AI content generation for marketing6 hrs

Blog posts, social posts, email and video scripts, at scale and on-brand.

Topics covered

  • Blog posts and long-form content with AI
  • Social posts and email campaigns
  • Video scripts
  • Keeping AI content on-brand at scale

You produce: a set of on-brand content pieces.

03Social media marketing fundamentals5 hrs

Platform-specific strategies for LinkedIn, Instagram, X and YouTube.

Topics covered

  • What works differently on LinkedIn, Instagram, X and YouTube
  • Choosing content formats for each platform
  • Building a posting calendar
  • Scheduling posts with Buffer or Hootsuite

You produce: a social media plan across four platforms.

04Canva AI for visual content4 hrs

Brand kits, templates, AI image generation and video shorts.

Topics covered

  • Setting up a brand kit in Canva
  • Working from templates
  • AI image generation in Canva AI
  • Making video shorts

You produce: a brand kit and a set of visuals.

05SEO and AI-assisted content4 hrs

Keyword research, on-page SEO and AI for content written with search results in mind.

Topics covered

  • Keyword research with AI
  • On-page SEO: titles, headings and structure
  • Writing content with search results in mind
  • Editing AI drafts for accuracy and readability

You produce: an SEO-optimised article.

06Performance marketing basics5 hrs

Set up and optimise Meta Ads and Google Ads, including AI-augmented bidding.

Topics covered

  • Setting up a Meta Ads campaign
  • Setting up a Google Ads campaign
  • Optimising ads and budgets
  • AI-augmented bidding, and when to trust it

You produce: a campaign set-up for Meta Ads and Google Ads.

07Video creation with AI4 hrs

Reels, shorts and podcast snippets, with AI editing tools.

Topics covered

  • Reels and YouTube Shorts
  • Podcast snippets and clips
  • Editing video with AI tools
  • Scripts and captions with AI

You produce: a set of short videos edited with AI.

08Branding and positioning3 hrs

Brand voice, visual identity and staying consistent at scale.

Topics covered

  • Defining a brand voice
  • Visual identity basics
  • Staying consistent across channels at scale

You produce: a brand voice and positioning guide.

09Capstone6 hrs

Build a complete 30-day marketing campaign for a hypothetical D2C brand.

Topics covered

  • Planning a 30-day content calendar for a D2C brand
  • Producing AI-generated creatives and ad copy
  • Setting up analytics to track the campaign

You produce: your capstone 30-day campaign.

Tools covered

The tools you'll work with.

Every tool is used hands-on in cohort labs, so you learn how they fit together in one campaign.

Tools covered in Digital Marketing & AI Content Creation
Tool groupToolsWhat you use them for
AI writingChatGPT, Claude, JasperDraft blogs, posts, emails, ad copy and scripts
DesignCanva AI, MidjourneyCreate brand kits, images and video shorts
SchedulingBuffer, HootsuitePlan and schedule posts across platforms
AdvertisingMeta Ads ManagerSet up and optimise paid social campaigns
AnalyticsGoogle AnalyticsTrack traffic and campaign results

Capstone

Thirty days. One full campaign.

Build a complete 30-day marketing campaign for a hypothetical D2C brand, with a content calendar, AI-generated creatives, ad copy and an analytics set-up.

Along the way you complete hands-on lab exercises in every module.

Your capstone portfolio.

  • A set of on-brand content pieces
  • A brand kit and visuals in Canva AI
  • An SEO-optimised article
  • A set of short videos edited with AI
  • Your capstone: a 30-day campaign for a D2C brand

Your credential

Rooman Campus AI Certificate.

A skill certificate with a completion record. It is not a degree. It records the course you completed and the capstone you built.

Your capstone portfolio shows what you can do with AI, which is what employers, clients and interviewers ask to see.

What's included

Everything you need to finish.

  • Certified industry-expert trainers
  • Weekly live cohort sessions online
  • AI-powered LMS with 1-year access
  • Hands-on lab exercises and a capstone project
  • Résumé, LinkedIn and portfolio workshop
  • Help with internship matching

Before you enrol

Questions future marketers ask.

Can't find your answer? Call 080 6945 1000 or WhatsApp us.

Who is this course for?

The course is for BBA, commerce and entrepreneurship students aiming for marketing or content roles: future marketing executives, BBA marketing-track students, future content creators and entrepreneurship-track students. Recent graduates are welcome too. You can join after the Commerce Foundation or straight after AI for ALL.

Which social media platforms does it cover?

Module 3 covers platform-specific strategies for LinkedIn, Instagram, X and YouTube, and Module 7 covers reels, shorts and podcast snippets.

Is this for college students only?

Mostly, yes. Recent graduates and career-switchers are welcome too.

What do I need before I start?

You need to have completed AI for ALL (Rooman's 20-hour foundation course) or the Commerce Foundation. You also need to be a current BBA or commerce student, or a recent graduate.

Does it cover Meta Ads and Google Ads?

Yes. Module 6 covers setting up and optimising campaigns on Meta Ads and Google Ads, including AI-augmented bidding.

Is it only for BBA marketing students?

No. It is for BBA, commerce and entrepreneurship students aiming for marketing or content roles, including future content creators.

How much time does it take?

40 hours over 8 weeks, combining self-paced lessons with one live cohort session each week.

Is it online or classroom?

It is taught online, with self-paced lessons and a weekly live cohort session, so it fits around college or work. Ask a counsellor about classroom batches.

Will I get hands-on with real tools?

Yes. Every tool listed on this page is used hands-on in cohort labs.

What is the capstone?

Build a complete 30-day marketing campaign for a hypothetical D2C brand, with a content calendar, AI-generated creatives, ad copy and an analytics set-up.

What can I do after this course?

You could add Entrepreneurship & Startup Operations to build and launch a venture, or AI for E-commerce Sellers to sell online. Once you are working, look at AI for Sales & Marketing, one of Rooman's Apply AI courses for professionals.

Is this course AICTE or UGC approved?

It is a skill course from Rooman, not a UGC-approved degree. You receive the Rooman Campus AI Certificate and a completion record.

Will my college recognise this?

Rooman's partner colleges may count it as a skill credit. Check with your college's placement officer.

Does the course include placement support?

Yes: a résumé and LinkedIn workshop, and help with internship matching. It is not one of Rooman's job-guaranteed programmes.

Which certificate will I receive?

The Rooman Campus AI Certificate, with a record of the course you completed.

How do I find out fees and batch dates?

Talk to a Rooman counsellor on 080 6945 1000 or WhatsApp +91 97390 86029. They will share current fees, payment options and upcoming batch dates.

Can my college run this course for a whole batch?

Yes. Colleges can bring Campus AI courses to their students through Rooman's university partnerships. Placement or training officers can call 080 6945 1000.

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Course details reviewed on 25 September 2026.