Pipeline
Fill the pipeline.
AI-sourced prospect lists, sharper ideal-customer profiles and personalised multi-touch outreach.
Apply AI · For sales and marketing professionals
AI for Sales & Marketing. Put AI to work across the funnel.
Rooman's AI for Sales & Marketing is a 32-hour, 7-week online course for sales and marketing professionals. You learn to use AI for lead generation, personalised outreach, content creation, CRM forecasting and campaign automation, then prove it in a capstone and earn the Rooman Apply AI Certificate.
32 hours10 modulesWeekly live cohortCapstone project
What you'll be able to do
Use AI across sales and marketing.
AI is rewriting the buyer journey. Teams that move first build content engines, personalisation at scale and a predictable pipeline. This is the hands-on course for sales and marketing professionals who want that in their daily work.
Content
Build a content engine.
Blogs, email, social, images and video, created with AI and edited by you.
Revenue
Forecast and convert better.
CRM AI for lead scoring, forecasting and deal coaching, plus attribution and campaign automation.
Skills covered
- AI-augmented lead generation and prospecting
- Multi-touch personalised outreach at scale
- Content creation across long-form, email and social
- AI image and video for marketing
- CRM AI: forecasting, lead scoring, deal coaching
- Marketing analytics and attribution
- Campaign automation end to end
- Customer segmentation with AI
Who it's for
Built for sellers and marketers today.
For sales and marketing professionals at any level, and for people moving into a sales or marketing role.
Roles where these skills are used
- Sales Executive
- Growth Marketing Manager
- Marketing Operations Lead
- Content Strategist
- Demand Generation Specialist
- Sales Operations Analyst
Entry requirements.
- A working professional in a sales or marketing role, at any level
- Comfortable with basic CRM and spreadsheet tools
- Completion of AI for ALL, or a pass in the short entry quiz
New to AI? Start with AI for ALL, Rooman's 20-hour, 9-module foundation course. Not sure which course fits? Take the 10-minute career assessment.
32 hours · 10 modules
A curriculum built around the buyer journey.
Each module follows a real task from your job and ends with a piece of work you keep.
01AI in sales and marketing
Where AI is and isn't winning, the buyer-journey AI map and the vendor landscape.
Topics covered
- Where AI is and isn't working in sales and marketing today
- Mapping AI to each stage of the buyer journey
- The landscape of sales and marketing AI tools
- Choosing tools for your team and budget
You produce: an AI map of your buyer journey.
02Lead generation with AI
Apollo AI, Clay and ZoomInfo AI, sharper ideal-customer profiles and targeted prospect lists.
Topics covered
- Prospecting with Apollo AI, Clay and ZoomInfo AI
- Refining your ideal customer profile (ICP) with AI
- Building targeted, enriched prospect lists
- Keeping data accurate and compliant
You produce: a targeted prospect list.
03Personalised outreach at scale
Multi-touch sequences and email personalisation with Lavender, Smartlead and Outreach AI.
Topics covered
- Designing multi-touch sequences across email, LinkedIn and phone
- Writing and scoring emails with Lavender
- Running sequences in Smartlead and Outreach AI
- Personalising at scale without sounding automated
You produce: a multi-touch outreach sequence.
04Content creation: blogs, email, social
Long-form blogs, nurture emails, LinkedIn and X content, tone calibration and SEO-aware writing.
Topics covered
- Long-form blogs and SEO-aware writing
- Email nurture campaigns
- LinkedIn and X (Twitter) content
- Calibrating AI to your brand's tone of voice
You produce: a blog post and an email nurture series.
05Image and video for marketing
Midjourney and DALL·E for ads, Canva AI, and basic AI video with Runway and Pika.
Topics covered
- Ad images with Midjourney and DALL·E
- Social posts and banners with Canva AI
- Short AI videos with Runway and Pika
- Brand consistency and usage rights
You produce: an ad creative set.
06CRM AI: forecasting, lead scoring, deal coaching
HubSpot AI, Salesforce Einstein, call intelligence and predictive forecasting.
Topics covered
- AI features in HubSpot and Salesforce Einstein
- Lead scoring and deal coaching
- Call intelligence: summaries and insights from sales calls
- Predictive pipeline forecasting
You produce: a lead-scoring setup in a CRM sandbox.
07Customer segmentation and personas
Cohort analysis, persona generation and ICP refinement.
Topics covered
- Cohort analysis of customers with AI
- Building data-backed buyer personas
- Refining your ICP from real customer data
- Tailoring messages to each segment
You produce: three data-backed personas.
08Marketing analytics with AI
AI dashboards, attribution modelling and campaign ROI.
Topics covered
- AI-assisted marketing dashboards
- Attribution models and what they tell you
- Measuring campaign ROI
- Reporting results to leadership
You produce: a campaign ROI report.
09Campaign automation
End-to-end campaigns and workflows inside HubSpot, Salesforce and Klaviyo.
Topics covered
- End-to-end campaigns in HubSpot, Salesforce and Klaviyo
- Workflow automation and triggers
- Testing and optimising campaigns
- Handing leads from marketing to sales
You produce: an automated campaign.
10Capstone
Build a 30-day AI-augmented sales sequence and present a final demo.
Topics covered
- Building an AI-sourced prospect list
- Writing a 7-touch sequence
- Setting up CRM lead scoring
- Presenting a final demo of your sequence
You produce: a complete 30-day sequence and final demo.
Tools covered
The tools you'll work with.
You practise on the CRM, prospecting and content tools revenue teams use, with HubSpot or Salesforce sandbox access.
| Tool group | Tools | What you use them for |
|---|---|---|
| CRM AI | HubSpot AI, Salesforce Einstein | Lead scoring, forecasting and deal coaching |
| Prospecting and outreach | Apollo AI, Outreach AI | Prospect lists and sequences |
| Content and creative | ChatGPT, Claude, Jasper, Midjourney, Canva AI, Notion AI | Blogs, email, social, images and planning |
Capstone
Build a 30-day sales sequence, with AI.
Your capstone is a 30-day AI-augmented sales sequence for a real or sample product, with an AI-sourced prospect list, a 7-touch sequence and CRM scoring. You finish with a live demo.
Along the way you complete 4–6 lab exercises.
Your capstone portfolio.
- A targeted prospect list
- A blog post and an email nurture series
- A lead-scoring setup in a CRM sandbox
- Three data-backed personas
- An automated campaign
Your credential
Rooman Apply AI Certificate.
Sales & Marketing specialisation. Your certificate is stamped with the specialisation you complete.
Your capstone portfolio shows what you can do with AI, which is what a manager or employer will ask to see.
What's included
Everything you need to finish.
- Certified industry-expert trainers
- Weekly live cohort sessions online
- AI-powered LMS with 1-year access
- 4–6 hands-on labs and a capstone project
- HubSpot or Salesforce sandbox access
- Résumé and LinkedIn workshop
- Access to Rooman's network of 1,000+ hiring partners
Before you enrol
Questions sellers and marketers ask.
Can't find your answer? Call 080 6945 1000 or WhatsApp us.
Who is this course for?
For sales and marketing professionals at any level, and for people moving into a sales or marketing role.
Do I need to complete AI for ALL first?
Yes, or pass the short entry quiz. AI for ALL is Rooman's 20-hour, 9-module foundation course and the entry point to every Apply AI specialisation.
How much time does it take?
32 hours over 7 weeks, combining self-paced lessons with one live cohort session each week.
Is it online or classroom?
Online, with weekly live cohort sessions, so you can study alongside a full-time job.
Do I need a sales or marketing background?
Yes. The course assumes you work in, or are moving into, a sales or marketing role.
Will I use real CRM tools?
Yes. You get sandbox access to HubSpot or Salesforce for the duration of the course.
Is content creation covered?
Yes: long-form blogs, email, social, and basic images and video.
How does this compare with a digital marketing degree?
It is faster, more practical and built around AI, and it ends in a practical capstone.
What is the capstone?
You build a 30-day AI-augmented sales sequence for a real or sample product, with an AI-sourced prospect list, a 7-touch sequence and CRM scoring.
Can I practise with real customer data?
Practice uses sample data in a CRM sandbox. The course shows how to use real customer data safely within your company's policies.
Which certificate will I receive?
The Rooman Apply AI Certificate, stamped with your Sales & Marketing specialisation.
How do I find out fees and batch dates?
Talk to a Rooman counsellor on 080 6945 1000 or WhatsApp +91 97390 86029. They will share current fees, payment options and upcoming batch dates.
Can Rooman train my whole sales and marketing team?
Yes. Corporate cohorts run the same curriculum for your sales and marketing team, and Rooman has supported enterprise training since 2008.
Related courses.
All Apply AI courses
20 hrsStart hereAI for ALLThe 20-hour foundation for every Apply AI specialisation.
32 hrs11 modulesAI for HR & RecruitingAI for sourcing, screening and onboarding.
24 hrs9 modulesAI for Company Decision MakersFor CXOs and executives making AI decisions.For teamsTraining your whole sales and marketing team?Run this course as a private cohort, as part of Rooman's AI Workforce Readiness programme.Talk to usNext step
Start with a conversation.
Tell us about your role and a counsellor will call you with batch dates, fees and payment options.
- Call: 080 6945 1000
- WhatsApp: +91 97390 86029
- Email: hello@rooman.com
Course details reviewed on 25 September 2026.